Journey to 1000 models: Scaling Instagram’s recommendation system
In this post, we explore how Instagram has successfully scaled its algorithm to include over 1000 ML models without sacrificing recommendation quality or reliability. We delve into the intricacies of managing such a vast array of models, each with its own performance characteristics and product goals. We share insights and lessons learned along the way—from the initial realization that our infrastructure maturity was lagging behind our ambitious scaling goals, to the innovative solutions we implemented to bridge these gaps. In the ever-evolving landscape of social media, Instagram serves as a hub for creative expression and connection, continually adapting to meet the dynamic needs of its global community. At the heart of this adaptability lies a web of machine learning (ML) models, each playing a crucial role in personalizing experiences. As Instagram’s reach and influence has grown, so too has the complexity of its algorithmic infrastructure. This growth, while exciting, presents a unique set of challenges, particularly in terms of reliability and scalability. ...